We're investing in games that people play for longer and engage with much more deeply. "Looking ahead, we are doubling down on live services combined with our core franchises. "Strength in Ultimate Team, The Sims 4 and FIFA Online drove live services performance above our expectations. "The strong results this quarter illustrate the power of our live services and our core franchises," said COO and CFO Blake Jorgensen. FIFA Ultimate Team unique players are up 22% year-over-year, Madden NFL 20 unique players are up 12%, Madden Ultimate Team unique players are up 19%, and The Sims 4 saw its monthly average players rise 40% year-over-year. 51% of Madden NFL 20 sales and 34% of FIFA 20 sales were digital, up from 42% and 29% last year, respectively.Īs for its live games, Apex Legends has now reached 70 million total lifetime players, up from the last milestone of 50 million, which it reached in March. COO and CFO Blake Jorgensen also added during the conference call today that 50% of EA's total unit sales this quarter were digital rather than physical across Xbox One and PS4, up from 40% last year. This represents 78% of total net bookings over the same period, further emphasizing the ongoing growth of digital revenue share. $922 million of that net revenue was digital - 68% of the total, and up from the same quarter last year where 61% of all revenue was digital sales.Īdditionally, the company reports that digital net bookings for the trailing twelve months reached $3.8 billion, up 8% year-over-year and a company record. Throw the rest of EA's recent catalog into the mix, and Blake Jorgensen has good reason to express a strengthened commitment to live services alongside the company's quarterly financials.ĮA's Q2 results seem largely steady, with net bookings of $1.28 billion, net income of $854 million, and a total net revenue of $1.35 billion (up 4.7% year-over-year). In case you missed it, Riot Games announced a multi-year partnership with Spotify.Historically, Q2 for EA is all about its annual refreshes of ongoing sports franchise. While not much on Seraphine has been revealed just yet, we can expect new announcements from Riot Games in the coming weeks. Just in time for the upcoming release, LoL fans have discovered Seraphine’s various social media accounts, including her Soundcloud page where she uploaded a cover of “POP/STARS.” The influencer has also liked fans’ tweets declaring her as the new League champion, and has recently started following K/DA on Instagram. Following their 2018 single “ POP/STARS,” the team has announced a new track to drop on August 27. Most recently, a rising star that goes by the name of Seraphine has caught the attention of League of Legends gamers, with rumors that she is the next League champion to join Riot Games‘ K-pop group K/DA.įor those unaware, K/DA is a virtual four-member idol group featuring the likes of (G)I-DLE‘s Miyeon and Soyeon, Madison Beer and Jaira Burns.
ORIGINAL STORY (August 26, 2020): In an age of social media, digital influencers have emerged over recent years, ranging from Lil Miquela to noonoouri. “Her initial partners, Jasmine Clarke, Absofacto and Kosuke Kasza, helped voice and produce Seraphine’s covers and songs on social media.”Īlthough the statement doesn’t fully reveal the exact identity of Seraphine, we can expect more to come from the digital influencer in the coming months.
As of June 2020, she operates three social media platforms ( Twitter, Instagram, and Soundcloud) where she shares her music, thoughts on her daily life, and now, her collaboration with K/DA,” the announcement reads, officially announcing Seraphine’s partnership with the music band. “As a virtual artist, she will have many collaborators that help bring her to life musically, vocally, and artistically. “Seraphine is a digital influencer and artist in association with Riot Games,” the gaming giant confirmed.